Blogging, General, SEO, Technology, Tutorials, WordPress

How To Setup FeedBurner RSS Feed For WordPress

March 1, 2019

What Is FeedBurner?

Google FeedBurner offers custom RSS feeds and various features to optimize and enhance content delivery for WordPress blogs and podcasters.

FeedBurner is free, easy to use, and provides useful features such as the email subscription. Google AdSense can be used to monetize the feeds of FeedBurner.

FeedBurner permits website owners and bloggers to personalize delivery and branding which satisfies the user and feed subscriber.

Guide To Setup FeedBurner RSS Feed (Including Email Subscription) For WordPress

1. Visit Google FeedBurner and sign in to FeedBurner using your Google account credentials. Any Gmail account will suffice.

2. Enter in your WordPress blog’s feed address URL and click “Next”.

3. Enter the feed title of your blog. We recommend using the same title of your feed to your blog. Keep it short and memorable. Hence, the default blog feed would be like Simply replace with a real domain.

If you own a domain name that is long in length, you can use an abbreviation for your feed. For SEO purposes, you could use a specific keyword in the blog feed’s title which will assist in exposing your feed to more people. This could potentially lead to increased popularity of the feed.

4. You will be shown a message that states that your FeedBurner feed is now live and ready.

To enhance your stats and track more data for free, click “Next”.

5. Tick the box of “Clickthroughs” and “I want more!” (Individual item views, resyndication, and Reach).

If you have podcast downloads on your blog, tick the box of “Item enclosure downloads”.

These options are optional. But since we can get more FeedBurner stats for free, there isn’t a reason why we wouldn’t want more data. The more stats we have, the more we can analyze and use it to our advantage.

Proceed by clicking “Next”.

6. You will see that your feed has been successfully updated.

Ensure that BrowserFriendly is turned on by going to the “Optimize” tab. If the service is inactive, click “Activate”. Adjust the settings accordingly to make it easier for your audience to subscribe to your feed.

7. Enable the SmartFeed which will make your site’s feed compatible with any feed reader. By default, this service is not turned on.

You will see on your updated FeedBurner page that your audience can choose to subscribe using other readers such as FeedDamon, NetNewsWire, NewsFire, NewsGator Outlook Edition, RSSOwl, Shrook, and Universal Subscription Mechanism (USM). These options were unavailable before we activated the service.

There are other services which may be activated, but the services we have mentioned are essential for getting started to set up your FeedBurner feed for WordPress quickly.

8. Go to the “Publicize” tab and enable “Email Subscriptions” by clicking “Activate”.

It is important to turn on Email Subscriptions to grant your readers the option of subscribing to your feed via email to obtain the latest content updates.

Once the service has been activated, your updated FeedBurner page will allow your website visitors to subscribe to your site’s feed via email: “Get [Your Site’s Name] delivered by email”

Your site’s readers will receive a verification email once they have completed an email subscription request form.

To change your default Email “Reply-To” Address and customize the content of the confirmation email that your potential subscribers will receive, click “Communication Preferences”.

The default Email “Reply-To” Address is set to your FeedBurner account’s email address which is typically a Gmail account. Feel free to change this email address to suit your needs.

Click “Save”.

9. To promote your FeedBurner feed on your site, click on “Chicklet Chooser” and select one of the feed/custom icons.

Click “Save”.

You can copy the HTML code into a WordPress text widget to the sidebar by clicking “Customize” in the WordPress User Interface.

Proceed by clicking on “Widgets” and “Sidebar”.

Click on “Add a widget” and scroll down until you see the “Text” widget. Select “Text” and position the widget accordingly. Publish the changes.

10. The last step involves promoting your feed using FeedCount which publicly showcases the current number of subscribers to your feed. You can customize the Chicklet style with either “Static” or “Animated”. The colour scheme can also be modified to your preference.

When all of this has been completed, proceed by clicking “Activate”.

Copy the HTML code described a similar procedure earlier. This is a brilliant way to displays the number of readers of your feed without taking up too much space on your site.

FeedBurner WordPress Plugins

If you would like to install and use a FeedBurner WordPress plugin, go to the official WordPress plugins directory to find a FeedBurner plugin that suits your unique needs.

We suggest using a free simple plugin such as WP Subscribe which allows you to have subscription forms on your site.

Many FeedBurner plugins within the WordPress directory have been discontinued, but WP Subscribe is one of the few plugins that is being continually maintained and updated.

The configuration settings are located in the WP Subscribe widget. You merely need to provide some details such as your FeedBurner ID and text for the form.

Clearly, this is an easy method for getting new RSS subscribers through email.


Allowing your readers to subscribe in more ways enable you to build a fan base and obtain more customers to your blog.

With a FeedBurner RSS feed and an email list, your blog will gain more traffic and become less reliant on external traffic deriving from search engines like Google.

More importantly, you’ll acquire greater ability to interact with the fans of your blog. Hence, digital marketing plays a role in driving more traffic to your WordPress blog.

Not only will there be more potential readers, but your business can also result in you making more money.

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